From the movie Megamind:
Megamind came out of what seems to be a group of small bots in a formation shaped as his mega head. He walked like a performer owning the stage, in his super-devilish-blacked-leather evil suit talking to the real bad Titan saying “u r a villain alright but u r not a super villain”
Replied Titan: oh yeah, what’s the difference?!
Megamind: Presentation … Mowahaha
In my study of marketing, the concept of packaging baffled me. And from what I see in the market, a lot of businesses ignore the presentation and packaging of their products. What baffled me is how small thing like packaging is studied as a science! Not to mention labeling!! No wonder Steve Jobs said: “I want our customer to feel the experience, the moment they open the package”. Guess what Steve we did :”)
The main function of packaging is to contain the product, promote it, store it, and sometimes ease the use of it. Every single detail matters, from the color of the package to written information. Based on a study, consumer felt the food is healthier when the package is green.
Actually, this concept can be extended to us, to our work. Remember the last report you submitted, how much time you invested in packaging it. If you did not, I advise you that you do.
Not enough said! The picture will say it all (focus on the packaging)