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Business, Management, and Marketing

The Ever Lasting Motivation!

Full Motivation GaugeIn my readings about successful people, I have noticed a pattern. In one point of their lives, they become devastated and shattered and then… yeah … then they started to read about success. The story goes something like this, I went to the library for days and weeks. I kept reading every book I found about success, then I realized my purpose and knew what I wanted to do. So, what did this excessive reading did to them?

I don’t know really! But I might be able to guess that they have built a motivational foundation that they can rely on for longer period. It is like a recovery point, so when ever they face difficulty, they recall this knowledge and may even refer back to the book they read.

But, is this foundation enough? Zig Ziglar doesn’t think so and I agree with him. He said: people often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily. One may ask,what is the thing that if you do daily you are sure that it will have a positive impact in the future? This question asked by the great teacher who passed away recently, Mr. Steven Covey, may god bless his soul. The good news about it that it is fully customizable. For some people it might be meditation, for others it might be writing or watching TV, Nah I’m kidding :-D. For me I guess it is exercise and reading. Watching TV is what consumes me. This little things we do will sure have a positive impact on our motivation.

 So, what is your thing 🙂 ?

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What Does Your Brand Smell Like?!

Coffee and PastryIn his book Brand Sense, Martin Lindstorm mentions how your brand can have look, feel, sound, and smell. It is an eye opener on things I never knew existed. There are bits and pieces here and there that when put together makes great brands what they are today. An example from the book; the Coca Cola bottle designed in a way that when smashed, it is still recognized as, oh well, a Coca Cola bottle.

The sensory experience is not only theoretical; actually it cannot be more practical. In different occasions I stayed at Rotana hotel series in Dubai. Once you are inside the hotel you cannot mistake the distinguishable aroma in the corridors nor the look of the natural flowers dipped in the water bowel with lit candles beside it. You find this when you least expected it in a derelict connection tunnel between hotel and mall.

So, can this be applied in small businesses? Yes absolutely :-). If you have a bakery shop, why not install exhaust fans to the street to let the “smell” sour outside. Why not to put a small bird house and feed them with bread crumbs (look and sound). Or may be have a small table for two with fresh flowers and a small coffee machine around the corner for the sake of aroma (look and smell). People might not buy coffee or the small table might not generate “revenue” but it will certainly bring up happy memories of loved ones and will add up to the sum of the experience ;-).

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